India Circus Strengthens its Retail Presence, Launches Yet Another Store in Pune
This comes at an opportune moment where everybody is looking forward to ushering in the festive season with gifts and get-togethers.
Godrej & Boyce, the flagship company of the Godrej Group, announced that its brand, India Circus by Krsnaa Mehta, has expanded its retail presence in Pune.
The new store opened on July 31, 2022 is all set to make this festive season more colourful and vibrant for Punekars. From exquisite antiques to mosaic glass lamps, accessories to accentuate that coffee table that's been looking a little drab, and bed covers and duvets that will make you want to remain in bed longer than normal, Pune now has a lot to choose from.
Punctuating the busy streets in Pune, the new 540 sq ft store is brimming with beautiful things. The theme of the store celebrates nature, art, and vibrancy in every corner while the interiors of the outlet and colours reflect a strong Indian aesthetic. Design Extra-ordinaire Krsnaa Mehta will showcase his timeless creations and have customers revel with a fervent desire to meld in the glorious Indian culture and luxury.
Krsnaa Mehta, Founder, India Circus - A Godrej & Boyce Venture, says, “We are pleased to announce yet another store in Pune. Maharashtra is a very important market for India Circus and we see a lot of potential in Pune. As our homes have evolved into our epicenters, the desire for attractively designed functional designs has risen. We have been witnessing a surge in the sales of home decor, particularly in soft furnishings (cushions, throws, rugs), which has witnessed a high growth amidst the pandemic along with lighting, table decor, wall decor, and furnishings in order to redo and renovate homes during the festive season. The knowledge among our buyers that there is more to design than just what looks beautiful gives us great hope, ” he adds.
About India Circus by Krsnaa Mehta :
India Circus By Krsnaa Mehta is a Godrej brand that brings a pop of the unconventional to your home. Chic and contemporary home decor with accessories that will set your home apart. Whether you come to our store or visit us online, we promise to take you on a magical journey through India – from the palaces of Rajasthan to the banana plantations of the Cauvery Delta. Quintessentially unique. Quintessentially Indian. Quintessentially India Circus. #MakeInIndia #MadeInIndia #MakingIndiaSelfReliant #GodrejAndBoyce
- Neha Chauhan, India Circus
INDIA CIRCUS EXPANDS ITS RETAIL PRESENCE IN THE CITY OF PEARLS, HYDERABAD
The new store which was opened on August 3, 2022 at Sarath City Capital Mall in Hyderabad spans 400 sq. ft and is positioned as a one-stop destination for decor enthusiasts offering varied options in contemporary home decor, lifestyle, accessories and all things vibrant.
Godrej & Boyce, the flagship company of the Godrej Group, has announced that its brand, India Circus by Krsnaa Mehta has opened yet another store in India in the city of pearls, Hyderabad.
The decor of the store is carefully conceptualized keeping in mind the ethos and hues of India Circus. The interiors of this store exude sophistication with a hint of royal heritage. The suede gray floor surrounded by splashes of colors is sure to liven up every visitor with a promise of transporting them to a surreal world.
Krsnaa Mehta, Founder - India Circus. A Godrej & Boyce Venture, says, “With India Circus spreading its wings across India, it only seemed right for us to create a rich & elegant experience for all our customers in Hyderabad and expanding our retail presence. As festivities come closer, the need for beautifying and upgrading existing home spaces has been exponentially increasing. I am excited to see the residents enhance their heavenly abode with a piece of India Circus, a perfect melange of Classic and Contemporary.”
About India Circus by Krsnaa Mehta : India Circus By Krsnaa Mehta is a Godrej brand that brings a pop of the unconventional to your home. Chic and contemporary home decor with accessories that will set your home apart. Whether you come to our store or visit us online, we promise to take you on a magical journey through India – from the palaces of Rajasthan to the banana plantations of the Cauvery Delta. Quintessentially unique. Quintessentially Indian. Quintessentially India Circus. #MakeInIndia #MadeInIndia #MakingIndiaSelfReliant #GodrejAndBoyce
- Neha Chauhan, India Circus Marketing
ACTIVITIES ORGANISED BY CHANDIGARH BRANCH
Road show was organised at J&K Bank Srinagar on July 26, 2022 by Chandigarh Branch where they displayed Seating products. Mr. Inam Ul Haq Keen (Incharge of Engineering Deptt) along with other officiala visited and appreciated the quality of our products.
Khalapur plant visit by Ashoka University Purchase Team was scheduled on 29th June 2022; Col. Ashutosh Singh (Ashoka University), Md. Azam (Ashoka University) & Rajesh Kumar (PMC-MACE) visited and they appreciated our Manufacturing and Quality Testing Processes.
Product presentation to the Punjab Technical Department was organised on July 26, 2022 for DOSS. Mr. DP Kharbanda (Director) and Mr. K P Singh (Purchase Head) attended the session.
- Sukhvir Singh, Chandigarh Branch
SOCIETY & CATCHMENT ACTIVATION
The essence of an Indian home is its kitchen. It is where traditions are preserved and reinvented. It is where we savor nostalgia and welcome new experiences. It is where food becomes a vehicle of love and bonding.
We, at Godrej Interio, cherish the significant role that food plays in our lives. We are very passionate about what we eat and how it is prepared.
That’s why Godrej Interio Kitchens are designed keeping in mind the unique needs of the modern Indian kitchen. So that the great Indian family continues to celebrate food and cooking like it always has, now with a little extra ease.
On August 19, 2022, we had an activation activity for the kitchen brand film launch which was organised by our IMC team at Interio HO where our Business Head, Mr Swapneel Nagarkar and B2C Head, Mr Subodh Mehta addressed the gathering which was followed by screening of the ad films. This was followed by some fun activities where all present heartily participated and also shared their valuable inputs on the ads.
– Jayant Saraf, Interio IMC
SCHEME AWARENESS & PRODUCT WORKSHOP
Cold calling was done by the Store team to all in its customer database on the new scheme launch and scheme period. Message blast was done to all store databases for scheme ending & Morning huddle meetings were conducted at stores for Scheme planning.
Newspaper Insertion of inserts were done on July 22, 24, 30 & 31, 2022 and on August 13, 14, 20 & 21, 2022.
Conducted weekend Customer Carnival at stores to showcase new schemes/offers & NPI on July 24, 31 and August 7, 14 & 15, 2022.
Product workshop was conducted by the store team which covered newly launched products and training.
– Manoj Singla, B2C Delhi Sales
GODREJ INTERIO KITCHENS - FOR THE GREAT INDIAN FAMILY
The essence of an Indian home is its kitchen. It is where traditions are preserved and reinvented. It is where we savor nostalgia and welcome new experiences. It is where food becomes a vehicle of love and bonding.
We, at Godrej Interio, cherish the significant role that food plays in our lives. We are very passionate about what we eat and how it is prepared.
That’s why Godrej Interio Kitchens are designed keeping in mind the unique needs of the modern Indian kitchen. So that the great Indian family continues to celebrate food and cooking like it always has, now with a little extra ease.
On August 19, 2022, we had an activation activity for the kitchen brand film launch which was organised by our IMC team at Interio HO where our Business Head, Mr Swapneel Nagarkar and B2C Head, Mr Subodh Mehta addressed the gathering which was followed by screening of the ad films. This was followed by some fun activities where all present heartily participated and also shared their valuable inputs on the ads.
– Jayant Saraf, Interio IMC
WORKPLACE WELLNESS PROGRAMMES
Workplace wellness programmes can be extremely effective in helping employees look after their physical, mental and overall health and sustain a healthy lifestyle, while also having significant benefits for the organisation. Failing to take time to create a happy and healthy workplace can put employees at risk of absenteeism, high stress levels and a decrease in productivity. It is for these reasons that investing in workplace wellness has become a common trend for many modern businesses.
Our Wellness@work initiative closely work with organisations pan India in the journey of spreading Ergonomic Awareness among employees to make them happy and healthy.
While on the journey, we would like to showcase some important engagements that we have done in this financial year:
Session with PWD Department, Nanded where 150 Top management people were present for the entire Marathwada district. This not only helped them increase the wellness quotient for themselves but after the session the thought was carried with them to their respective workplaces and family members.
Once we associate with an organisation, we always see a success in getting repeat engagements with them as the journey between us and them is unbreakable. The benefits that they get from our wellness sessions leave a mark on their psychology. Bagged repeat orders from Titan for South Zonal region & Reckitt Benkizer, Gurgaon and many more.
The good work always well appreciated by Industry leaders. It gives us immense pleasure to carry on with the good spirit and high morale. Received appreciation from Managing Director for session conducted for Lanxess India Ltd , Mumbai and many more.
Shopfloor workers are considered as backbone of the manufacturing businesses. It is vital to assess and train them to use their body postures correctly and be productive taking into account their health and wellbeing. In line with this, we are spreading our wellness arms and reaching out to this community (shopfloor employees) by engaging them into the wellness journey. Bagged order for first Shopfloor Ergonomic Audit from Umicore , Pune.
- Dr Priyanka Dhepe, Interio Ergonomic Cell
WORKPLACE WELLNESS PROGRAMMES PHARMATECH EAST AFRICA EXHIBITION 2022
Godrej Interio along with Appliance Division, as a strategic decision to increase the foothold of Healthcare furniture & Medical Refrigerators in East Africa, participated in Pharmatech East Africa Exhibition 2022 held in Dar es Salaam Tanzania from August 30 – September 1, 2022. This event was inaugurated by H.E Indian High Commissioner Binaya Srikanta Pradhan jointly with H.E. Godwin O Mollel, Deputy Minister of Health of Tanzania on August 30, 2022 at Diamond Jubilee Hall in Dar es Salaam. This event brought together the key decision makers in the pharmaceutical industry of Tanzania.
The Indian High Commissioner along with the Deputy Health Minister of Tanzania visited our stall. They were briefed about Godrej products, our manufacturing capabilities and how we could complement on the development of the Healthcare segment in Tanzania. They were also briefed on the overall product range including various types of Medical Furniture from Interio and, Pharmacy Refrigerators/ Insulin Coolers from our Appliances Division. The product portfolio elicited interest and was appreciated by the dignitaries. This facilitated the increase in brand awareness in the challenging markets of Tanzania and East Africa.
- Deepesh D, Interio Export
HEALTHCARE FURNITURE-ACTIVITIES CONDUCTED BY MUMBAI BRANCH
Team from Shapoorji Pallonji participated in an Healthcare product session which was conducted jointly by Mumbai Branch with Samrat from HO Marketing on August 8, 2022. The entire team including their GM Design, Purchase and Architect cell were in attendance. The Product session presentation was well received by the entire Shapoorji Team and we can expect to capitalize on opportunities and projects in the pipeline.
Ms. Daisy Raj, Director Operations, Godrej Memorial Hospital visited our Experience Centre on August 6, 2022 for a feedback session on the new product - Acura with Embedded controls and Central Locking.
Mumbai Branch had participated in an Healthcare Exhibition – Globe-Tech Medical Expo 2022 at Chakan, Pune which was held from June 9 – 11, 2022.
The exhibition was inaugurated by Dr Minakshi Deshpande, President, IMA, Pune along with Dr Alka Kshirsagar, Secretary, IMA, Dr Atul P Patil, Vithal Clinic and Mr Vinay Rao, Marketing Head of NKGSB Bank. Dr Deshpande gave her best wishes to all the exhibitors and said it is the first medical exhibition happening in Pune which will give opportunity to visitors to explore the variety of healthcare products & technologies under one roof.
Dimond Equipment, Sanjivani Furniture, Hemodiaz Life Science and some others participated in the exhibition. Godrej Interio displayed Acura beds, Agilo Medical trolley, Repos Exam Chair, bed side lockers at this exhibition. Over 500 visitors visited our stall.
A lot of walk-ins were not aware of Godrej being in the Medical furniture business. The products on display and BRAND GODREJ were appreciated by all visitors
In continued engagement with the client, a Wellness session was conducted by Dr Priyanka Dhepe and Mr Ramesh Nayak, Mumbai Branch for 179 nurses of MGM Hospital, Aurangabad on August 22, 2022.
- Afrid Eduljee & team, Mumbai Branch
DIDAC
Godrej Interio participated in a B2B education exhibition held in Bangalore from September 21 – 23, 2022 at the Bengaluru International Exhibition Centre. Visitors appreciated the range of solutions Godrej has to offer for classroom spaces to auditoriums and laboratory furniture.
Our latest range of products targeted at private schools was on display in the stall. Our activity tables which support the “Me and We” study requirements of students for 21st-century learning were very well received.
Dr Reena Valecha, our principal Ergonomist also participated in a panel discussion on “Leadership in Education” and discussed the importance of health and wellbeing for educators and students. The Bangalore branch team (Kurian Cyriac & Vinod Sarashetti) supported on the ground splendidly. The event had a great footfall and we hope to have a high conversion rate!